Establishing credibility and trust is essential in real estate. Real estate agents build social proof to engage new customers and generate leads. According to real estate experts, 88% of customers trust reviews with personal recommendations. Also, 85% of buying decisions start with online research.
When you hear about something positive, you want to try the same thing. In real estate, testimonials and customer reviews can help to build social proof. However, it will take valuable energy and time to build social proof.
The concept of social proof is foremost in decision-making. When potential homebuyers look at positive testimonials, they can make better decisions.
In short, it is the most powerful tool to influence potential buyers and clients. By showing positive experiences, you can crack the best deals. Let’s look at how you can build trust with social proof.
Utilize Multiple Review Platforms
The way you utilize reviews helps you reach a broader audience. Well, you can use the power of customer reviews and testimonials on multiple platforms. For instance, the Google My Business page is the platform through which your reviews will reach many people.
The first thing a user searches on Google is your company. Naturally, users will see the reviews first if you list them on the page. Plus, you can use different real estate applications and websites for reviews. With this, you can reach the right people, which can help generate more potential leads.
Showcase Reviews
If you don’t showcase your reviews, how will they reach potential clients? You can use your real estate website to showcase reviews and testimonials. When potential clients visit your website, they will notice reviews.
Reading those testimonials helps to usher positive sentiments in potential homebuyers, because of which they can make informed choices. Ideally, dedicate a section on your website where you can disclose customer reviews because that will provide easy access to users.
When you showcase the testimonials on your website, it builds credibility and trust among potential clients. Showcasing reviews is a vital part of social proof.
Respond to Reviews
Engaging with your clients is the foremost thing to do to establish a client relationship. One of the aspects of this is responding to reviews. You cannot foster good relations if you don’t respond to client reviews. Of course, your potential clients expect you to react because they trust your services.
Even if the review is negative, you must respond with patience and professionalism. For instance, if the client posts a negative review, you can thank them for feedback and assure them that you will improve your services. With that, you can build a credible client relationship.
Ask for Reviews
Now for the most daunting part – asking for reviews. As a broker, you may be apprehensive when you ask for a review. But you must do it for your goodwill and marketing.
Start by proactively asking for a review after a transaction or a deal. For instance, if the deal is complete, you can ask your client to leave a review if the experience was good.
Most clients are generous enough to do so. However, some may take time, so give them the time they need and be patient. Also, customized requests can give you better results. You can call or mail your clients to ask for a review.
Use it for Marketing
Marketing is a significant aspect of the real estate business. Real estate has come a long way, from online marketing and offline ads to other marketing ways. To build credible social proof, use reviews and testimonials in marketing. You can use the reviews to attract your potential home buyers.
With positive feedback, they will get motivated to try your services. Positive feedback has a good impact on clients, further affecting their decisions. However, it’s essential to use the feedback to build trust with the clients. Video marketing and visuals may help, which we will see further.
Incorporate Visuals
Incorporating visuals can help as users will see your project as legitimate and trustworthy. You can use high-quality images and videos as social proof signals for this.
Investing in high-quality photography and design can help build credibility with potential homebuyers. Ideally, you can use different visual elements to entice the home buyers.
Share it On Social Media
How will you reach your target base if you don’t share feedback and testimonials? Don’t skip this part, and choose platforms where you can share testimonials as social proof.
For instance, you can use an Instagram page to showcase video testimonials. Clients will connect better when they see visual testimonials. Also, leverage the power of other social media platforms like Facebook and Twitter. The reach of social media is far stretched, and it can benefit your business.
Collab with Influencers
Partnering with local influencers can help to amplify your social proof. Influencers have the power to simplify your message. However, you must collaborate with the right influencer for your social proof. Also, you can participate in industry events and collaborate on content. The idea is to reach your potential clients. Besides credibility, influencer marketing is a great way to generate more leads.
Monitor and Adjust
You can track the performance of your social proof campaign through analytical tools. With the tool, you can monitor website traffic, engagement rates, and lead generation.
Once you know about the numbers, you can adjust your strategy accordingly. Optimization can help you achieve your goals smoothly.
Use the Power of Social Proof,
Social proof can attract more clients today. In the real estate business, people trust social proof as a seal of best services. Therefore, you can enhance your social proof to attract more potential clients.
The right strategy can work wonders for your business. Besides building lasting client relationships, social proof can help you build brand credibility.
People trust the power of reviews, so use the right strategy. With social proof, you can build trust. Have you leveraged the power of social proof yet?