In this digital world, having a business application is a must. And why not? According to a NAR report, more than 75 per cent of people in the 25 to 42 bracket use digital mediums to find properties, and apps are one of them. Also, many real estate apps are popular, and real estate companies use them for property listings.
But instead of listing your property on real estate apps, why not focus on developing one for your business? The reach of apps is excellent, and you can tap many leads through them.
However, you can start with the right strategy to develop a real estate app. How will you do that? Read the post below for the deets.
What is a Real Estate App?
Like other product and business apps, real estate apps can help you reach your target base. They streamline various real estate activities to get you on the same page as a potential home buyer. Likewise, buyers can search for rental deals and properties through these applications.
For instance, you might know about the Magicbricks app, which helps buyers connect with property dealers, brokers, and other real estate agents.
Real estate apps can also solve specific problems, i.e., user-defined. To create a real estate app, you must comply with users’ needs.
The idea is to reach maximum people through your app. Let’s see some strategies and steps to develop a real estate app.
Types of Apps:
Choosing an app type is vital before you delve into the app development process. There are three main types:
Property Search
This app lets you browse the properties up for selling and buying. A platform that enables you to find the best real estate deals. Brokers can list their properties, and users can find properties through this app.
Property Management
This app is specifically designed for landlords, property managers, and real estate professionals. Ideally, they can streamline property management tasks like rent collection, tenant communication, property maintenance, etc.
Real Estate Investment
Real estate investment apps can help users explore and invest in properties. It mainly focuses on property investment deals. Some real estate brokers also invest in real estate agent apps.
Steps to Develop an App:
Once you pick a real estate property app type, the next step is to focus on the development plan. To do this, you can follow the steps below.
Market Analysis
Market analysis is the first step towards app development. With a deep understanding of the market, you can set your target and long-term goals. Besides, you must know the demand for apps in your region. What is the preference of buyers?
A report by Grandview Research indicates the software market will grow at 12.8% in 2030. The numbers show that the demand for property apps will increase with time.
However, it’s important to take considerable time to research what type of app will work for your business. The real estate business depends on demand and supply, so market analysis is necessary.
Define App Features
The next step is to pick the best app features. Once you know the app type, choosing the best features is significant. Besides, functionalities and features will engage and retain users in the app.
You can pick basic features like quick user registration, search option filter, properties option, and dashboard views. The dashboard view helps users navigate through the app.
In addition, you can pick virtual property tour features if you want to integrate with AI and VR technologies. With this, users will get a 3D property view, which can help them with decision-making.
Plan The Budget
Budget is the main factor while developing an app. The real estate app development cost depends on the features and app type. So, with more functions, you will have to shell out extra for app development. However, essential apps may cost less, so you can choose basic ones to see – how is the app’s response?
Several factors such as design, features, interface, platform, technology, etc affect the cost. Apps that integrate with AI can cost more compared to basic ones. Set aside a budget for your real estate app as a part of business development.
Design the App
Now for the design part, which is the crucial aspect of the app development. When building a real estate app, focus on the UI and UX. Ideally, your app should be engaging to use.
Also, navigation should be simple so users can browse the properties. A user-friendly app leaves a good impression on users. For example – you can see apps like Realtor and Zillow.
These apps have a market share and are famous for their intuitive design. Follow the apps and take a cue to develop an attractive real estate application.
Hire an Expert Developer
Hiring an expert for the job is essential. You can hire an app development company or freelance app developer for this. When you hire an expert – you don’t have to worry about the outcome. You can bank on the expertise of these experts for your app development.
However, choose a company for the best rates and app features. Take a look at the profile before you settle for a company. Also, ensure you pick a developer with comprehensive knowledge of app development.
Launch and Market
It is the final step in the app development process. Once the app is complete, you can launch it on the iOS or Android store. However, plan a marketing strategy to increase the reach of your newly launched app. Proper marketing will ensure your app reaches the right people. After all, it should serve the purpose of development, right?
Develop a suitable app,
You can take advantage of the app market share in real estate. The growth project is good, so develop an app to get the business benefit. Besides, it does not cost a bomb to create an app for your business. As a broker, you can invest in a real estate app to scale your business.