Google ads can be the most powerful marketing tool for real estate brokers who want to connect with potential homebuyers and sellers. According to a report by Workstream, real estate campaigns that run on Google ads have an average click-through rate of 3.17%.
Also, the volume of real estate searches on Google is more than 250%, according to Google Trends. Besides target reach, Google ads can help you generate more leads for your business.
However, before diving into the Google ads strategy – you must know the right strategies. These strategies can help you generate leads and increase conversions.
Structure Real Estate Semantics
The selection of your real estate ads must be specific to your real estate goals. For instance, if you advertise for a commercial complex, you can use branded search queries and keywords related to the project. Structured semantics is also vital if you advertise the properties in different areas.
You can use different search intents for ads. For instance, the type of service, property class, location, number of rooms, and kind of premises are some things you can use. If you develop a semantic core, you will reach your target audience segment.
Use Google Ads Lead Form Extensions
Using Google ads lead form extensions, you can collect information about who searches for your real estate services from a tablet or phone. It also simplifies the interaction of your potential customer with the lead form.
Google lead form enables real estate advertisers to add a link to their site on the thank you page for users who intend to know more about the real estate offerings.
Additionally, it can help boost real estate conversion rates. If the customer has a Google account, user data will appear on the lead form. Google ads with embedded lead forms can offer a feasible solution to sites that are not mobile-optimized.
Use Keywords Close to Real Estate
Another way to expand your reach through Google ads is to optimize keywords for real estate. Didn’t get the deal? Use keywords directly or indirectly related to buying and selling properties. Also, you can target indirect search queries if you have already covered keywords in your niche.
Besides using it for search queries, you can use it for real estate transactions. With specific search queries, users may look for particular properties. So, it’s natural for them to find your services through these keywords.
In addition, you can use them for relocation. But it’s important to understand that users might have selected the property. Lastly, analyze the keywords that you will use in advance.
Track your Conversions Early
Tracking is a vital part of advertising strategy. You can start tracking after you run your real estate ads via Google ads. Start tracking before you set up the conversion tracking code.
Tracking data is significant as you want to know what percentage of users clicked your ads. Through tracking, you will know what days generated the most clicks.
The only flip side of tracking is you can see ads that don’t generate clicks. Therefore, you must set up conversion tracking once you run the Google ads. Plus, you can use various tools for tracking.
Focus on the Right Audience
Focusing on the right audience is essential for Google ads strategies in real estate. To do this, you can use Google Customer Match. It’s a tool that can build an audience based on user information and show them ads on Google search and YouTube.
However, to create such an audience, at least 1000 users must be on the list. Also, the tool allows you to create a list of the combination and individual data types.
Real estate brokers can create similar audiences using the data. The best part is that the tool allows you to use offline and online data to target and retarget customers across different Google channels.
Create Landing Pages for Different Offers
Offers are not similar, so why create a landing page for similar offers? It’s important to create landing pages for different offers or deals. Ideally, you can make a relevant landing page for each campaign. Use a tool like a click funnel to design your landing page template.
Besides, the purpose of separating and high-converting landing pages is to provide value to users without confusing them. Also, the offers on your landing page, theme, and headline must be relevant to your campaign if you want the clicks to convert into conversions. Focus on landing page strategy to increase your Google ad reach.
Use Brand Name in Titles
You can use brand names in titles to increase visibility. Besides using the targeted keywords in ads, you can include your company name in the title or headline. It is essential if you are well-known in the real estate industry. Even new brokers can use their brand name in the ad titles.
Most real estate brokers – follow the strategy of writing two to three different ads for each Google ad group. Although people skip ads, this can appear at the top of search results. Also, if you include a brand name in ad copy, you can market your services.
Focus on Google’s Policy for Housing Ads
Most real estate ads are regulated, so it’s essential to know about Google’s policy for real estate ads. Read the updated Google ad policy regarding real estate. Your ads must adhere to the Google ad policy and latest guidelines.
For instance, a clause in Google ad policy states that real estate professionals cannot use some targeted options. Therefore, it is vital to know the policies of Google ads.
The Ad Strategies That Work
Through Google ads, you can generate more leads and reach potential homebuyers. As real estate is competitive, you must focus on a constant flow of quality leads. You can scale your business to the next level By using Google ads.
Google ads offer real estate brokers a powerful way to increase reach and garner visibility. Targeted Google ads can achieve sales goals and improve brand presence.