Are you aware of this secret?
Search engines prioritise video content.
That means Google chooses to show sites that have videos in them.
So if you have been writing passively on your real estate website, it means that it is time for you to start making videos to showcase your realtor skills to attract potential buyers!
With video marketing, you are ahead of the real estate agents who don’t use it. It is an opportunity to market yourself as a real estate agent that people can trust and rely on.
Read on to understand how to harness the power of video marketing in real estate business.
But Why Video Marketing?
Let us face facts: to most people, blogs are boring.
They take a lot of time and effort to read and remember. No one these days wants to read blogs about real estate and about anything else for that matter.
Videos are the thing now.
Videos grasp the viewer’s attention like nothing else. The videos are very engaging. And it has been long established that what we see visually is better retained in our memory. That means that what you show in your video will remain in the viewer’s mind for a long time.
Video marketing is the best tool there is for digital marketing.
We must adapt to the fast-paced world with viewers who are now used to receiving information in the form of videos.
They need information. Quickly. Captivatingly.
It is a challenge to grasp the attention of these quick information seekers.
It is a greater challenge to retain the audience.
But, it is doable.
And, the results are unbeatable.
What really happens when people watch a video?
With appealing visual content, videos successfully create social media engagement.
They instantly catch the audience’s attention.
A video creates a lasting impact.
Many scientific facts support and promote visual learning. You can check off all these boxes by simply shifting your focus to video marketing. In this age of digital marketing, real estate agents must have an online presence to sell their properties.
With video marketing, you are different from other real estate agents
Only a few real estate agents break out of the regular blog writing and make videos for their properties. When you are video marketing your property, you are doing what most other real estate agents don’t. Increase your brand visibility by properly leveraging video marketing in real estate.
What Kind of Real Estate Videos Should You Create?
To expect videos from real estate sellers has become natural. There are different types of videos that you can create to market your agency and properties. But it is all too much for a beginner.
Firstly, bust the myths that hinder your real estate marketing progress.
- You don’t need costly equipment to shoot videos
- Video marketing need not be expensive
- You don’t need experts to give you content
- You don’t have to be the best in front of a camera
- You don’t have to be a tech-savvy
You can just begin to create videos and you will learn to be better and more efficient.
Here are 8 video ideas for real estate marketing
You can pick and create video content to engage your audience online through social media platforms.
1. Property Listings
Of course, this is a must.
Online listings with virtual property tours have now become more common. There is no surprise if virtual property tours through videos become mandatory!
Walk through properties with 360-degree videos for the interiors.
Any home buyer is impressed by virtual property tours. One, it is easier to watch than read about it. Two, the visual appeal. Three, they don’t have to visit the property to understand how it looks.
2. Drone footage & video tours – now happening in real estate video marketing!
Show them how near important places of interest are from the real estate property – get an aerial view of the location of a place. Drones are an effective medium to show how the property looks in reality. They are more trustworthy because of the authenticity of the video content.
3. Informational videos
These are longer videos that need good lighting and sound. More importantly, insightful content that will help your customers.
You can give your valuable advice on real estate, explain some technical concepts, speak on some most sought-after topics, provide solutions to some most asked questions, etc.
These videos add value to your personal branding.
4. Market Updates
How is the real estate market doing?
Everyone wants to know how the market is doing when they are buying real estate – become the source of market updates in your locality. Once a month, upload a video with statistics and examples to explain the real estate market in simple terms.
5. Neighbourhood
People don’t just buy homes. They buy a lifestyle in the neighbourhood.
Talking about the local business and giving reviews about some hotspots in and around the property will get the customers in your favour.
Community events – go live, tell about, tag people from the event,
This will also help people who want to relocate to a location, to know about the area they are going to live in.
6. Go Live
Let your audience ask you questions.
Answering them and providing them with a solution with direct interaction is one of the best ways to win their trust. Going live and interacting with your followers once a month is a good way to make a loyal audience. This is a way for you to give advice and for your customers to receive real estate advice online from an expert.
The best thing about going live is, you don’t really need much equipment. It is easy to execute.
7. Interviews/ Testimonials
Video testimonials build trust.
It can be easily done too. Just ask a couple of questions to your previous customers and record their views.
8. About the real estate agent/ agency
Connecting on a personal level with your audience is essential. They will follow you when they know your personality. Make an “about me” video to keep them informed about who they are trusting. People do business with people they vibe with.
If you want to get creative, here is your space.
Make slow-motion videos, transformation stories of before vs after, and hit that lifestyle nerve with your creativity.
How should you start Video Marketing for the best Online Presence?
If you are a beginner and don’t know where to start your video marketing journey for real estate, here are some simple steps you can follow.
- Understand your target audience – what do they need? What content do they prefer? What are their problems?
- What are your goals when you are making these videos? Note them down and keep reminding yourself while making content.
- Make a note of the type of videos that you can produce (as explained with examples above). Now you are prepared to shoot your videos.
- Make a schedule of what kinds of videos you will be posting when (there are videos you post every alternate day, every week, every month at regular intervals). So even your audience is used to it and they know what to expect when.
- Optimise and share your videos across all social media platforms to increase your reach to a huge audience.
- Perform post-analytics to understand what is working and what is going wrong.
- Take feedback, improve, and make more videos.
Video marketing needs more patience than money
Results will take a lot of time – weeks to generate leads and months to close the deal.
Conversion rates from the leads generated are quite low.
It will cost you a lot of effort, time, and money to start off and produce videos.
But it pays off.
Improve your Social Media Engagement – 10 tips for Video Marketing!
If you are into digital marketing, you may already be aware of these tricks to capture the audience’s attention.
Here is a quick brush-up of some mandatory tips you must follow while making videos for marketing :
1. Find the best hook because “first impression is the best impression”. The first seconds of your video must make the user stop scrolling and keep them ‘hooked’ on your video!
You can do this by asking them an intriguing question, an attention-grabbing visual, or a compelling caption.
2. Keep it short – shorter videos with bigger insights!
Short videos like reels are very powerful. Keep your video as concise as possible while delivering maximum relevant information without losing the audience’s interest!
Instagram platform is more efficient with shorter timeframes like 15-30 second videos.
YouTube users stay for 1-2 minutes.
3. Be consistent with your videos. Write a schedule and follow it.
When you know the schedule needs changes, edit it.
Keep a goal (ex. one video per week), and achieve it.
Being consistent will build a loyal following because now they know which video of yours to expect and when. They should not want to miss it.
Also, stay consistent with your style – the way you open and close your videos, the visual style, etc., will build familiarity. The users will recognise your brand and hence increase loyalty to your brand.
4. Deliver the highest video quality that you can. The video should be visually appealing.
Good lighting, neat audio, and high-resolution visuals will take your video a long way. The video will be professional and help build trust.
5. Have a strong, clear, simple CTA – call to action. “If you don’t tell people to call you, they never will.”
Even if you have provided the finest information in the best possible way, without a call-to-action you cannot convert the viewer into a buyer.
CTA could be a simple call to comment, share, or contact. It must be well-defined.
Don’t be vague in CTA – make it easy for them to take the next step with you!
Make it interactive – ask them questions, and invite them to give their view and opinions.
Of course, provide your contact information.
6. Optimise the video across different social media platforms – vertical videos for Instagram, square for FaceBook, and landscape for YouTube. This will ensure easy viewability and hence increase shares and reach of the video.
YouTube is the world’s largest video-sharing platform which you can use to reach a greater audience.
Instagram is popular among millennials and Gen Z. So uploading short reels will be a great way to connect to real estate buyers.
LinkedIn is a professional social media platform to help you connect with potential buyers.
Your website should be a professional medium to feature your videos that will personally connect with your buyers. If you incorporate a video into your website, the search engine rankings will improve. So when you upload a video, also upload it on your website for better reach.
7. Optimise your video for search engines – if your content pops up in the first page of Google, that itself will help your brand reach many eyes. Embedding your video onto your website is an excellent choice to make. This is a smart way to leverage keyword research for SEO.
Set captions to your video to aid your SEO efforts, and help easy grasping to audiences who can’t listen or understand the audio of the video.
8. Be on your toes when to follow the trend. If more people are shifting to newer technologies, you must be equipped to do the same. You must always be ready to leverage new features and formats.
9. Evoke emotions and tell them what they are missing out on, connect with them on a personal level. Narrate your online listings with a captivating storyline like lifestyle and unmissable neighbourhoods.
10. Collaborate with social media influencers and real estate professionals. This will definitely increase your credibility and will improve your presence in the real estate market.
Don’t know how effective your video marketing is?
Done is better than perfect! By merely breaking the bubble and making real estate videos, you have taken a big step on the road to getting leads.
Now that you have posted videos for real estate marketing, you will want to see how your videos are doing right?
Online platforms are the solution to nearly all our problems. Key Performance Indicators (KPIs) are numbers that organisations use to check if they are doing well with their goals and also to evaluate their success.
If you want to see which videos of yours have a bigger reach, you can simply use online tools. Tools like Google Analytics, and CRM (Customer Relationship Management) tools will help in understanding the quantitative metrics of the video reach.
They will :
- Enable you to track video views
- Let you understand the engagement rates
- Show you lead conversions
- Track and analyse website traffic
These data-driven analytical insights are quite helpful in understanding how successful the videos are.
Now you know what decisions to make! You are enabled to refine your video marketing strategies in real estate for efficient content.
For content, that makes a difference!
If you have an Online Presence, do Video Marketing the Right Way!
When you are present across social media platforms that have amazing potential to ensure a successful business, you might as well make sure to create the right video content.
Video Marketing – Things to keep in mind
Your videos should not be about telling who you are or about your real estate agency. Don’t just keep talking about your property. Focus on your customers, not just yourself.
Your videos should answer the questions of buyers.
The customers need to find your video content useful.
Through video marketing, you just need to build trust and make them stick with you.
The visual content creates an impact. It is in its nature.
Stay ahead of the competition with video marketing.
We hope this blog has helped you understand the importance of video marketing in real estate.
Comment below and let us know what you want to read about next!