In this digital age, you can determine real business success by metrics. You will see data, numbers, and metrics in every deal. And why not – metrics and data can help gauge your business’s and sales effectiveness. 

If you are not in the loop with metrics, you won’t be able to grow. Beyond marketing campaigns and connections, key metrics can help you deal with business challenges. 

Also, real estate metrics can help you monitor the effectiveness of your digital campaign. The more you get insights into visits and sales, the more it will show profits. 

After all, data is a powerful asset for tracking your business progress. Let’s dive into the topic and see key metrics you can track. 

Total Visits

How will you gauge the interests of visitors? This particular metric will help you know how many visitors visit your website. You can measure the user’s interest – this will help you learn about visibility. 

Besides, it’s a significant metric to measure as it will impact your sales funnel. You can measure these by looking at visitors for a given period, i.e., a week or a month. 

Also, you can use different tools to help you with this data. Once you have the data, it will become easier to gauge the effectiveness.  

No of Leads 

The importance of leads in real estate can’t be understated. Leads are vital prospects who can contact you via your website. Of course, most real estate brokers look to generate more leads for business success.

Leads can contact you by clicking an email link, filling out the contact form on your website, or picking up your call. Similar to visitors, your real estate lead reporting can measure total leads every month. 

You must understand – how to generate more leads and spend more on marketing efforts. Also, if your website is not generating leads, you are doing something wrong. 

Sales 

As a broker, what is your end deal? It’s getting maximum deals and sales. Sales is the most significant factor in real estate. It’s a factor in attracting more visitors and generating new leads for the business. 

To understand marketing efforts, you must understand the ability to measure your sales. You can also measure sales by considering the leads generated by your online activities to estimate sales. It gives you an overview of your marketing efforts. 

Most importantly, it bridges a huge gap between offline deals and online marketing efforts. To measure sales, you can consider the total deals closed in a specific time and the total revenue generated from deals. 

Conversion rates 

With leads and visitors, you must calculate the lead conversion. How? Leads/visitors = lead conversion rate. For instance, if you have two leads and a hundred visitors visiting your site – your conversion rate would be two percent. 

It’s a vital metric, as you will know where you stand in the real estate market. You can compare monthly trends with the conversion rates, which is a plus. 

After volume, you can also compare the rates. A total number of leads and sales will give you conversion rates. You must check on the sales cycle because it needs detailed tracking. 

There may be many reasons for low conversion rates – visuals are not compelling, landing pages are not optimized, content is not localized, and property details are missing. Once you know about the issue, you can work to increase your conversion rates. 

Marketing Costs 

The way you utilize your marketing costs is significant. You must check your marketing costs to break them down for a period. Marketing costs include advertising, public relations, email, agency fees, and website updates. 

Any costs related to marketing efforts, you can include them in tracking costs. Also, with a dedicated marketing team, you must consider the headcount costs. 

If you measure the marketing costs, it will give you the ability to track relative efficiency. Also, these costs can impact your long-term marketing efforts. Marketing costs can also help you determine the overall marketing return on investment.  

Marketing ROI 

How important is marketing ROI? Given the cost of investment, you make a lot of money generating leads. Through marketing ROI, you can track marketing expenditure and close the deals from online activities to determine overall real estate marketing ROI. 

Once you have this measure, you can go deep to get an insight into the channel’s performance. Considering sales marketing activities can help you answer the following question: what is the best ROI for your real estate business? Also, with marketing ROI, you can understand the basic units of your business. 

Click Through Rate 

Brand awareness is a vital part of the real estate business. When you want to know about brand awareness, click-through rate comes into the picture. The click-through rate measures the number of times you click on the link embedded in your content. This may include different social media posts and PPC ads. 

Notably, it provides insight into the user’s behaviour, an important method to gauge users’ interests in your brand. Also, it helps you to know what encourages clients to click the link or engage in the post. The click-through rate is the best indicator of qualified traffic to your website. 

Track marketing results in real time, 

Today’s tools allow you to track real estate metrics in real-time. Most tools let you gauge the effectiveness of your marketing campaigns. 

Using analytic tools, you can tweak changes in your campaign. The best part is that you can make informed decisions – with the results of your campaign. 

Real-time tools and ad reports can track all the changes and keep you on track regarding your marketing efforts. The most critical metrics are conversion rates and real estate leads. Track.