Like any other industry, the real estate industry has also evolved. Gone are the days when potential homebuyers used to wait for print ads on paper. Real estate marketing trends followed a different trajectory as digital marketing picked up.
Today, most real estate professionals are turning to influencer marketing for property-related advertising. And why not? The reach of influencer marketing is good, and 89% of marketers trust influencer marketing for its effectiveness.
83% of Instagram users find services through the platform, allowing real estate brokers to reach a wider audience. Influencer partnerships can add a layer of authenticity and enhance property visibility. Have you leveraged the power of influencer partnerships for real estate marketing campaigns? If not, it’s time to follow suit. But how will you start? Let’s undersand this.
Benefits of Influencer Marketing:
Influencers can cater to specific niches, so you can reach a target audience by collaborating with them. You can partner with an influencer who lets you connect with your potential clients. Influencer marketing can add a layer of credibility as the audience trusts the recommendations of the people they follow.
The best part is that you can increase brand visibility through this. Besides, their content has the power to reach a wider audience. Influencers create engaging content that goes beyond traditional advertising ways.
You might have seen it on Instagram, right? Also, most influencers use captivating content with a call-to-action, which can help real estate companies generate more leads. Engagement can drive website visits and business inquiries.
Strategies for Real Estate Campaigns:
Word of mouth is vital in real estate marketing, but it’s not limited to meeting people. Social media is a platform that can help you reach the audience and inform potential clients. Influencer marketing can be valuable. Here is how you can get started.
Work with Different Influencers
Before you partner with an influencer, know your target and niche. There are three main types of influencers – mega, macro, and micro.
Mega influencers have more than one million followers across different platforms – they charge more to market a service. Then, macro-influencers have between 1 lac and one million followers. Most celebs fall into this category.
Nano influencers have ten thousand to one lac followers, and you can trust them for engagement. Define your target to determine which influencer will be ideal for your brand.
Ideally, most real estate companies choose a combination of influencers to maximize their reach. The best influencer will be the one relevant to your business goals.
Don’t Underestimate the Power of Social Platforms
Social media platforms offer many opportunities for influencer marketers to connect with the audience organically. For instance, you have business pages on all the platforms with a set of followers. With the power of these platforms, you can reach your potential clients. How?
You can use content options such as blogs, articles, and videos for marketing. Partner with an influencer on these platforms and ask them to market your service or property.
Facebook is an excellent platform to expand your reach and followers. You can also personally interact with the audience to build a client relationship. Choosing a social media platform is relevant for influencer marketing as you want to reach the right audience.
Build Long-term Relationships
Influencers are in demand – you can see proof on social media sites. Whenever you open your social media app, you see influencer ads. With more companies collaborating with influencers, the cost has changed. Previously, companies used to get away with free products, but not anymore.
Brands and companies invest more time working with these influencers. Once you build great rapport with influencers, you can ask them to promote your services for a low price.
However, the best way to get referrals is to ask the influencer to share his personal experience regarding a service or product. Genuine reviews still hold importance; nothing is more impactful than a genuine review.
Focus on Video Marketing
According to a report, 84% of consumers buy a product looking at a video. 90% of businesses use video as a marketing tool, and 95% of marketers say that videos have helped them create brand awareness. Looking at these stats, it’s clear that video marketing is an essential factor in real estate marketing.
Influencers can optimize the reach of video marketing and create awareness among people. For instance, if a mega influencer uses video marketing for brand endorsement, chances are that the video can go viral. Following this, it can reach millions of people. Besides, videos are genuine and add a degree of reality to business.
Measure the Success of Influencer Collaboration
Your campaign is not limited to marketing and promotion. The real work starts after your campaign, i.e., measuring the success rate. Tracking the engagement rates like comments, likes, and shares can gauge how the audience perceives the content.
Ultimately, you can measure the success of the influencer marketing campaign by conversions and sales leads. Besides success, tracking these metrics will help you understand the ROI (return on investment). With the results, you can tweak your future influencer marketing strategies.
Influencer Collaboration Tips:
A successful campaign requires a high-end marketing strategy. When you collaborate with an influencer, keep these tips in mind:
- Always focus on customized outreach, which helps tailor your communication with the influencers.
- Allow creative freedom and let them take the call in the campaign. It’s essential to be open to their ideas to promote your services.
- Additionally, outline what you intend to achieve with the collaboration. This may include access to new properties or exposure to new audiences.
- Lastly, try maintaining a professional approach in your communication with the influencers.
- Be transparent about your expectations of collaborations.
Collab with an influencer
Real estate marketing trends have changed. Currently, influencer marketing is the buzzword in the industry. You can expand your reach and improve visibility by collaborating with the influencers. The best part is that it can help you generate more leads for your business. Are you ready to leverage the power of influencer marketing?