Irrespective of business, lead generation is the most indispensable marketing strategy. Any real estate investor needs a consistent pipeline of leads for long-term success that reflects portfolio and investment growth.
Though lead generation can be a problem in the real estate sector, the technological push can be the golden key where competition is cutthroat. It can help you convert buyers to leads by understanding how to do it right.
Most real estate companies work on networking, family, and friends, but digital marketing has the power to accelerate lead generation in real estate. With such high stakes, you must dive into the proper process and develop the right strategies to achieve the desired results. Let’s explore some of the proven strategies for generating real estate leads:
1. Create Impressive Email Marketing Campaigns
Successful email marketing campaigns can help you nurture leads. Once you have customer email IDs and other information, you can build marketing campaigns and convert them to leads.
However, your email strategy should be impressive and include important links and information. Depending on buying and selling, you can segment the emails and send them to customers with relevant information.
Also, you can add fields like – how soon you want to sell or buy your home. With multiple-choice options, you will be able to categorize your leads. Email marketing is a notable part of real estate lead generation.
2. Use Different Social Media Platforms
Marketing is all about digital reach today, and social media can level up the game in real estate marketing. Real estate agents can promote themselves on social media and you start low-budget ads as well. Instagram and Facebook ads are cost-effective and let you measure conversions and impressions. You can target individuals based on demographics, decipher the target audience, and target social sites they use.
3. Develop a Video Marketing Campaign
More than 70% of homeowners say they wish to list with real estate agents who can create videos for them. Videos attract 2-4 times as many visitors to an agent’s site.
The best part is that you can incorporate video marketing in real estate using general information, agent profiles, client interviews, yearly reviews, local community event videos, etc.
However, the most significant video form is the listing video. A listing video shows the best sides of listing inside out. Remember, you can develop a video for real estate marketing with video editing software and a phone camera.
4. Increase Networking and Local Connections
Networking is a big part of real estate, as word-of-mouth strategy plays a role in finding new homes. You can grow connections in real estate circles or by talking to individuals. For you, pretty much every social interaction can be a networking opportunity.
Also, most real estate professionals rely on business cards and referrals to increase local connections. The key to expanding networking is never to stop networking in real estate.
5. Leverage on Positive Customer Feedback
Customer feedback has become the most significant aspect of a business. Leveraging constructive feedback helps you build a business reputation. For instance, you can establish a review page on your website to explore different internal and external options. Also, you can share positive testimonials on major real estate platforms or your social media pages.
Creating videos with positive customer feedback can also help. Most real estate companies set up referral programs for existing clients to increase the network of prospects.
6. Use Segmentation to Gain Insights
People who receive your emails are already existing leads in your email database. However, organizing the leads by various criteria will help with lead generation.
Lead segmentation can help you gain added insights – with these insights, you can tailor the elements for outreach for segments. Armed with this knowledge, you will reap long-term benefits.
7. Build a SEO-friendly Website
What do you do when you need to find something related to realtors? You google the company name, right? Most people rely on search engines, so ranking your real estate website is imperative. Search engine optimization is an organic way of increasing your ranking in SERP and helping you generate leads. The more people click on listings, the more you will get potential leads.
8. WhatsApp Marketing to Connect and Engage with Leads
With over 500 million users in India and 2 billion users globally, WhatsApp has become the most vital marketing tool to engage with leads. Sending promotional messages to customers and leads on WhatsApp helps them connect personally.
Also, the business app can help leads to navigate the business profile. Through messages, leads can understand what the business is about.
9. Use Traditional Marketing Ways
In the real estate sector, traditional marketing – with digital strategy can have a good impact. Most ads on billboards, newspapers, buses, publications, etc., relate to real estate.
You can add a QR code to the graphic advertisement if you advertise in local newspapers – This will help prospects fill out a form and enter the sales funnel.
10. Customize Customer Service
Real estate agents focusing on providing the best customer service succeed in marketing campaigns. Whether by email, phone, DM, or in person, the level of investment toward customers can further encourage them to take the next step.
Also, this can help you build a client reputation, and satisfied clients will contribute to positive feedback and testimonials. Customizing customer service can help generate leads.
Focus on the right step
You can generate leads in endless ways, but your direction and focus should be have a multi-pronged approach. Remember, figuring out a plan that works best for you might take some time. But once it does, you can scale up your business, grow your real estate leads and steadly close deals.
Here’s a pro tip, social media is a powerful tool to leverage lead generation when used wisely. It may take time to build credibility, but you can generate leads faster by utilizing the right strategies.