Festive season emerges as more than a celebration for the real estate sector. Do you know why? Homebuyers in India look to purchase flats during special occasions because of auspicious festival sentiment.
In short, festivals become a period of immense potential for real estate companies. Also, market stakeholders want to capture the opportunity to create an inviting atmosphere for potential homebuyers.
During festivals, real estate companies offer valuable incentives and lucrative discounts. You might have seen real estate ads on Gudi Padwa, which is one of the most significant occasions to market real estate properties.
Most homebuyers look to buy a flat during Gudi Padwa. Besides this, festivals like Diwali and Ganesh Chaturthi are also significant to purchase a flat.
According to real estate market experts, the festive season is considered highly auspicious for property purchases. One main reason for this surge is that auspicious times align with professionals receiving company benefits and bonuses. Developers leverage this opportunity by offering discounts.
It’s during festival times that most potential homebuyers make property inquiries. In addition, developers also offer free schemes to generate more leads. Some real estate companies provide free car parking and amenities with the deal to entice potential homebuyers.
Influence of Festivals
People have higher expectations during festivals as they are emotionally geared to buy a property. In India, festivals are occasions to make big decisions in life. Real estate developers wait for the opportunity to cash in on the buying sentiments of potential homebuyers.
Will you wait for a special occasion to buy a property? Of course, you will if you believe in traditions and auspicious occasions. The real estate growth drives the rising consumer demand. If the demand is high during festival season, real estate developers also take advantage of this time. They wait to market with the best property deals during major festivals.
Impact on Real Estate Sales:
Real estate companies can plan marketing strategies during Indian festivals to generate leads and leverage seasonal trends. Let’s see the influence of festivals on real estate marketing.
Increased Footfall on Property Exhibitions
Do you know why there are so many real estate exhibitions during festivals? For the same reason discussed above, people look to buy property because of their promising value.
They visit these exhibitions and inquire about different properties. Also, real estate businesses significantly surge during the festival season because of these expos.
Most people find these deals lucrative as the expos introduce them to big launches and projects. Plus, the deals you get in these expos differ from what you would get. It’s a win-win situation for potential home buyers and real estate developers as it increases footfall on property exhibitions.
Festival Discounts
Potential home buyers wait for festivals to buy properties. The reason is apparent – developers offer special festival discounts on properties. These special discounts attract potential buyers, and most purchase the property. However, the discounts depend on individual projects. Some developers offer reduced prices and waive registration fees.
Others may offer flexible home loans and added amenities. Besides, the festive environment encourages potential home buyers to take advantage of the deals.
To attract the homebuyers, some builders also offer home appliances or furnishings. That said, it is the most beneficial time for a home buyer to purchase a property.
Emotional Connection
In India, festivals are synonymous with emotions. Most hold religious sentiments, which becomes a reason to invest during this time. For most potential home buyers, buying a property during a festival means bringing good luck and prosperity.
That’s why most ask for possession during a prominent festival. Plus, celebrations highlight the significance of homeowners, adding value to the investment. Besides purchasing a property, most people also invest in properties during festival time.
Developers can leverage this emotional connection and highlight the properties according to festivals. It’s best to curate marketing strategies around festivals to attract potential home buyers and investors.
Festival Driven Investments
Most Indian people believe that investing in real estate properties will give them lifetime benefits. Real estate properties can provide you with appreciation value like no other asset. Plus, many homeowners rent out their flats for extra income. Festival-driven investments are an opportunity for those looking to invest in real estate.
Most home buyers invest in properties during the festive season, hoping to reap rewards in the future. People view festival season as an indicator of positivity. Plus, real estate developers offer special schemes during this time. Festival time drives investments in properties and sentiments during festivals.
High Demand
Festival season in India witnesses a surge in demand for properties. As mentioned above, developers offer attractive deals to attract buyers. Festival time is also the time to cash in the festive atmosphere.
Developers know that potential home buyers will inquire about the property. Also, buyers may find better deals and options during this season. According to seasonal trends, the real estate sector sees thirty to forty percent growth in sales during festival time. However, these figures also depend on the real estate market dynamics. But mostly, there is high demand during festivals.
The Festive Frenzy in the Real Estate Sector
Festivals in India are all about celebrations and new beginnings. Real estate developers understand this and tap into the festive frenzy by offering the best deals.
Also, the demand during festival time is at an all-time high. The developers take advantage of the situation and launch the best projects. Additionally, most developers offer discounts on properties – with added benefits like complimentary maintenance and payment plans.
The festive season can impact real estate with increased sales and inquiries. Investors see this occasion as a perfect one to invest in luxury properties. So, as you immerse yourself in festivals, you can also invest in properties for new beginnings.
Lastly, the influence of real estate marketing during festivals is high, so developers specially create marketing campaigns to lure potential homebuyers. Are you ready to invest in your dream home? Wait for a festival to get the best deal.