Converting potential clients to buyers is tricky in real estate. Here is when you can use the power of high conversion marketing funnel. A real estate marketing funnel can capture, develop, and convert leads into clients. According to a NAR report, the average real estate lead conversion rate is 0.4 to 1.2.
If you don’t leverage the power of the marketing funnel, you won’t be successful in converting leads. Also, digital marketing in real estate is expected to grow, and a significant portion will be dedicated to the marketing funnel.
A well-structured and systematic marketing funnel can help to generate more leads. Each stage requires a careful consideration. As a broker, you must focus on creating a high-conversion marketing funnel. Continue reading for the deets.
Parts of the Real Estate Marketing Funnel:
Awareness
Awareness is the primary stage, the first stage of the marketing funnel. At this stage, your potential clients become aware of your real estate business.
At this stage, your goal should be to attract as many leads as possible through different marketing strategies. In this stage, you can utilize digital marketing, email marketing, social media marketing, etc. to create awareness.
Also, you can create engaging content that answers common questions at the initial level. You can create blog posts and infographics to improve your site’s visibility. At this stage, you can establish your real estate business as an authority.
Interest
Once they know the business, they will probably research your services. Potential leads would want to know how your services are different from others.
At this stage, you can develop engaging landing pages with call-to-action. Also, regularly post engaging social media content on different platforms.
In addition, you can send out email newsletters with market updates. Regular communication will help build trust and rapport in business, which are essential factors to move further.
Consideration
In this stage, you can concentrate on property listings to reach potential homebuyers. Showcase your property listings with relevant information and HD photos.
You can provide virtual tours to attract home buyers, as this will give them a closer look at the properties. Also, share reviews and testimonials to build business credibility.
Action
The action stage is – where you can take action by streamlining the transaction process. You need to ensure a smooth transaction regarding paperwork, legal documents, and finances.
Also, it’s vital to stay in touch with your clients through follow-ups. Most real estate brokers offer post-sale service and client retention programs.
Tips to Create a High-Conversion Marketing Funnel:
Define Target
Defining your target audience is the first step toward creating a high-quality marketing funnel. You must identify the demographic and geographic characteristics of your potential clients.
Besides a different approach, your target audience can help you create effective marketing strategies. For this, you can consider their age, income, preferences, etc. Also, consider what kind of properties will attract them.
Develop a Value Proposition
The second step is to develop a value proposition. How? The real estate sector is competitive, so creating a different strategy to stand out from the rest is foremost.
What can you offer that your competitors can’t? How will you be different in your approach? It’s essential to determine what sets your real estate business apart from others. Also, you can craft a clear message that resonates with your target audience. After you do that, it’s time to engage with your potential clients.
Engage With New Prospects
Once you understand the value proposition and generate leads, it’s time to engage with new prospects. If a prospect is ready, you might secure a deal quickly. Also, once you determine what the prospect is looking for, you can tweak changes accordingly.
Ideally, you can consider customized services to convert them to clients. High-value leads are easy to convert, so keep your focus on those leads. However, interested clients may need time to figure out the deal, giving them the time they need. Your next focus should be on qualification or conversion.
Focus on Conversions
If you are sure about the clients, you can focus on conversions. Here, you must tailor your outreach to convert them to customers. You can engage with leads through personalized communication and approach.
Essentially, you can organize private tours for interested buyers. To focus more on this aspect, you can use a CRM system to track customer interactions and manage the sales process. Using CRM software can help automate the process.
Automate the Process
Automation is the best way to conduct outreach at scale. You can automate your digital outreach to create a marketing funnel. For this, you can retarget ads across search engines and social media.
Send mass emails, though you can customize them based on dynamic fields. Through WhatsApp, you can send a personal text message to check the status of a conversation and restart it.
Of course, you can use phone calls and automated voicemails as traditional methods. The idea is to save time and generate more leads.
Optimize and Tweak
Lastly, it’s essential to assess how well your marketing strategy works. You can’t expect good results in one go, as you will need time for conversions. However, you can measure what’s working and what’s not.
With the help of tracking tools, you can measure ad performance, email success, landing page visits, conversion rates, response rates for emails, social media success, etc.
Once you know the metrics, you can analyze them according to your marketing goals. Next, optimize the strategies and tweak them based on results. For instance, if you are not getting desired results on social media, you can tweak your social media strategy to generate leads.
Create a Winning Strategy,
Building a marketing funnel can be complex, but it is also rewarding. You can expect great results if you understand the various stages of how it works.
Try focusing on a systematic approach to create a winning strategy. Also, remember that a successful marketing strategy requires constant review and optimization. Tweak changes and stay updated about real estate market trends. You can expect leads and a return on investment with an enhanced marketing strategy.