According to a report, users remember 90% of content when they watch on video. 38% of real estate agents use video in their marketing, and home sales increased by 20% after a video marketing campaign.
73% of sellers choose a real estate company that uses video. The real estate industry is evolving, and interactive video marketing has become the latest trend for marketing.
Video marketing has become a significant marketing strategy to attract potential home buyers today. Besides increased reach, using videos in marketing can help real estate companies facilitate client communication by showing property in detail. If you plan to create engaging video content for real estate marketing, this post can be helpful.
How Does Video Marketing Impact Real Estate?
With video marketing, real estate brokers can build trust and credibility. Videos allow the agents to put a face to their brand. Besides showcasing properties, they can talk about market insights.
Some also offer valuable tips that can help potential homebuyers. Social media has the power to engage. Most people are addicted to videos and reels on social media. Real estate brokers can share engaging videos on platforms – like Twitter, Facebook, and Instagram to increase their reach and generate more leads.
Videos are more likely to be liked and shared. Also, a potential homebuyer may inquire about the property through video marketing. The best part about video marketing is cinematic property tours. Virtual tours have replaced in-person experiences, allowing visitors to explore every corner of the property from remote locations.
Real estate agents can highlight unique layouts and property features through video tours. Ideally, cinematic virtual tours can boost your business in the competitive real estate sector. In short, video marketing has become a need for real estate marketing.
Real Estate Video Types:
You can leverage different types of real estate videos to increase your sales and engagement, and some important ones are:
Agent Videos
You can create a good impression on potential homebuyers by making an agent profile introduction video. Concentrate more on the creative style and personality of the agent so that the audience can connect better. Also, a friendly but professional tone will make a difference.
Explainer Videos
Explainer videos are common in real estate. Most real estate companies make these videos with FAQ’s and unanswered questions about real estate. It is more like problem-solving, where home buyers can seek answers to their questions.
Listing Videos
Creating listing videos should be the number one priority for a real estate agent. These videos can provide a virtual viewing experience to potential homebuyers.
If you concentrate on the visual aspect of your property, your audience will connect better. With the visual aspect, focusing on interiors and amenities. Most potential home buyers search for these videos on websites, so they are popular.
Real Estate Tips Videos
Real estate tips videos can address common concerns of potential homebuyers. By making such videos, you can keep your audience engaged. Ideally, you can upload these videos once a week to increase awareness about the real estate market.
Testimonial Videos
Testimonial videos are the trump card for real estate marketing. Real estate companies feature these videos with past clients to help build trust and credibility.
Naturally, potential customers will see the video and trust the company more. In testimonial videos, you can include different achievements and awards.
Some real estate companies also include stats to show their growth. Testimonial videos can increase engagement and reach. A potential user will first see this video on the realtor’s website.
Personalised Email Videos
Audiences connect better with customized videos. In this age of customization, leveraging this video marketing trend is essential. Create personalized videos to explain the purchasing and selling process.
Besides this, you can include property features and location details. Most real estate companies also create small gifs of the property and embed them in emails for marketing purposes.
Market Update Videos
The real estate sector is volatile, and trends and insights keep changing. Using the information, you can make market update videos. With this, you can inform your audience and keep them in the loop with market insights.
By doing so, potential customers will see you as a reliable industry partner they can trust. With these updates, you can help potential home buyers make informed decisions.
Creating a Video that Works:
It all adds up to making a marketing video that reaches the audience, so here are some tips that can help:
- To create a marketing video, you require a good DSLR camera and a tripod with a slider.
- The camera features depend on what kind of video you plan to shoot. Also, natural daylight can do wonders in interior shots.
- If the exterior setup is gloomy, you can plan when there is natural light.
- Ensure that the property or the space looks neat before you shoot it. Ideally, take enough shots with a camera angle to paint a picture of the space.
- If you know how to shoot the video, go ahead. Or else, you can hire a professional for the shoot.
- The more professional your video, the more it will create an impression.
- High-level editing can take some time, and you can outsource post-production work. You can expect high-level video editors to work on your project.
Take advantage of video marketing,
Besides establishing rapport, videos convey expertise, sincerity, and confidence. Videos can convey information engagingly and quickly. With this, the audience comprehensively understands the location, property features, and agent profiles.
Plus, engaging videos have the potential to generate leads as they attract potential sellers and buyers. With video marketing reach, you can boost SEO and foster customized experiences. The best part is that interactive videos offer immersive experiences that can surpass traditional photos and videos.
Despite the initial cost, video marketing provides a strong ROI. In fact, 89% of marketers report excellent ROI from video marketing. Lastly, video content is shareable. So potential homebuyers can share your content on different social media platforms, extending the video reach and exposure to real estate listings.