If you are in the real estate business, your focus would be networking, right? Rightly, the real estate business gets maximum from referrals and word of mouth. However, it’s time to look beyond these strategies and concentrate on email marketing.
The average rate for real estate marketing emails is more than 21%, slightly higher than the general emails. The real estate business is rapidly changing, so it’s essential to have a diverse approach toward email marketing.
Besides generating leads, you can drive business growth if you structure your email marketing campaign. First, you must know why email marketing is significant in real estate and some tips you can use to build a successful email marketing campaign.
Email marketing in real estate can help close more deals and also:
- Email marketing can help build customer trust regarding decisions such as buying or selling properties. If you start to develop positive interactions via emails, it can bring great results to your business.
- Buying and selling a property is a big decision, so home buyers are often confused. With email marketing, you can educate your prospects and provide them with property-related information. With an effective strategy, you can focus on targeted email campaigns.
- Buying a property may take time. Until the home buyers decide, you can nurture your clients through emails. Know your expertise and educate your clients regarding real estate deals.
However, you must define your target base before starting an email campaign. Here are some email marketing tips you can leverage to your advantage.
Focus on Email Design
Depending on your business, you can choose an email design type. One-third of marketers use email marketing in different forms. How will you stand out from the rest? By focusing on email design. No matter what you choose, keep the design relevant to the occasion.
For a professional approach – incorporate the company logo, grid design, and brand color. If you focus on property listings, you can choose fancy email templates to attract potential homebuyers. Ideally, if you wish to create a cold sales mail, keep the email template simple.
Add Call to Action
According to a Hubspot report, the average click-through rate is three to five percent, but some marketers achieve up to 10%. Plus, engagement is critical for a successful email marketing campaign. Therefore, you must add one call to action in your email.
Again, avoid too many of them as it can confuse users. Your call to action should align with your email marketing campaign goal to maximize conversions.
Doing so lets you determine the best copy line for your email. The idea is to put a call to action in every mail so that it reaches potential buyers. Also, smart call-to-action can enhance your marketing efforts, so choose based on your campaign.
Provide Important Information
What’s the purpose of creating an email campaign with a promotional strategy – with no significant information? Potential homebuyers look for property-related content that can inform and educate them.
You can focus on emails with relevant information to positively impact the readers. Also, real estate terms are confusing, and home buyers struggle with terms.
You can provide content to the potential homebuyer through your email marketing campaigns. For instance, inform them about mortgages, home loans, red flags while buying a property, etc. If you share property-related information, it can help homebuyers make informed choices.
Use Email Segmentation
Email segmentation is the best thing to do – if you want to reach a targeted base. Besides, email segmentation delivers a customized experience to potential homebuyers.
Targeted messages can have a better reach. However, to design your campaign, you can send a welcome email to your customer and ask them about their preferences.
Also, a short questionnaire would help if you want to get results. Most users open this format, and it gets the highest engagement rate. You can use email segmentation tools to save time, which eases the task.
Use Automated Tools
Besides email segmentation tools, you can use email automation tools. Your time is valuable, and you must ensure you utilize it properly. Email automation tools and software can also send automated emails to your recipients.
By doing this, you can save time and leverage the power of digital marketing campaigns. A successful campaign requires effort, but automation tools can save both time and effort. Mailchimp, Active Campaign, and Campaign Monitor are some tools that can help you with automation.
Minimize the Use of Spammy Words
Who would like to read spammy emails? According to Statista, forty-five percent of emails worldwide are identified as spam. If you don’t concentrate on this aspect, you won’t be able to nurture your leads through email campaigns.
People are smart, so they set spam filters in emails. Using spammy words such as – free-gift, lowest price, 100% guarantee, extra cash, limited time, etc. are all words that come under spam. Try avoiding these common spammy words in your email. Instead, you can use better words in emails to engage your users. Use an alternate word list to make your email more effective.
Optimize and Customize
Do you know more than 40% of email views come from mobile devices? If you don’t optimize your email campaigns for mobile, you will lose potential leads. Some people use mobiles for property searches and emails, so optimizing for mobile can make a difference in the click-through rate.
Besides optimizing for mobile, focus on customization. A personal touch to your email matters a lot. With this, you can connect personally, which can increase your chance of engagement.
Plan an email marketing campaign,
Start with planning a campaign and incorporate all the tips mentioned above. You can improve engagement and convert prospects to lead with the right strategy.
Strive to be different in your approach and concentrate on optimization. Email marketing plays a crucial role in real estate, so concrete on – what you would achieve for a better response.