Instagram has proved to be a total game changer in online marketing. According to a report, Instagram reels have an engagement of 30%, and images have an average reach of 13%.
With a higher reach, you can explore the option of Instagram marketing for real estate. Besides, there are over a billion active users on Instagram, and engagement is much higher than on other social media platforms.
The platform lets you generate leads, interact with brands, and establish strong market credibility. The best part about Instagram marketing is that you can showcase your properties creatively. With many filters and tools available, it can attract potential home buyers.
Whom Can You Target on Instagram?
According to the National Association of Realtors, fifty percent of real estate agents use social media to reach their target audience, and Instagram is the most preferred platform.
Plus, you can target different target groups through marketing – like past clients, current clients, local community influencers, residents, and potential homebuyers.
In addition, you can generate more leads through your effective marketing campaigns on the platform. If you want to leverage the platform for marketing, you can start with these simple ways.
Optimize your Profile
Start with creating a business profile on Instagram. A business profile will let you access audience insights, the first step toward Instagram marketing. With insights, you can tweak changes in your marketing strategy. However, you will need a business profile for paid advertising.
Focus on Instagram Bio
What you write in your bio will attract your audience. A well-written bio appears more professional and gives critical information about your company. Besides keeping it easy to read, you can keep it simple.
You can include your name, location, awards, and links to important websites. Also, upload a professional profile picture. It can be your company logo in this case. Most real estate companies also add a service or brand hashtag in their bio to reach potential home buyers.
Create Quality Content
Instagram real estate marketing is about creating and presenting your content. High-quality photos and videos will show your company in the best light. Try using HD photos and videos to accentuate the vital features of the property.
Ideally, you can shoot high-quality videos with a drone to make it look professional. Moreover, it emphasizes special features that set the property apart.
You can share testimonials and client stories on your page to show your credibility. Video testimonials can have a good reach, and you can utilize them for your page’s benefit.
Set Clear Marketing Goals for Instagram
You can get the highest return on investment if you are clear about your marketing goals. By doing so, you can attract potential homebuyers to your profile.
Setting up marketing goals will help you generate quality leads and help you showcase different property types. Plus, you can build a community around your business. You can repurpose content and link to social media platforms with a comprehensive marketing strategy.
Focus on Instagram Stories
According to Hootsuite, the reach of Instagram stories is 25% if your followers are between 500 and 2000. By using the stories, you can highlight your property features and achievements. It’s an excellent way to hold on to audience interest as the story disappears after twenty-four hours.
With that, you can focus on property listings with highlighted property features. As a real estate company, you can emphasize virtual tours and amenities.
Stories are a good option for content sharing that does not deserve a spot on your Instagram page. It allows you to engage your audience through lives, polls, and Q&As.
Added features in Instagram stories
You can organize live Q&A sessions via stories to generate buzz and engagement. Ask your followers about the home choice, buying and selling, and the dream home.
Also, you can interact with them in real time while offering them the guidance they need. Most real estate companies also organize special polls to get to the audience’s pulse.
Reaching out with rewards and shoutouts is a good idea that can help increase engagement. Organizing polls and quizzes once a month can be great for your Instagram page.
Use the Power of Hashtags
For real estate marketing, you can use location-based hashtags on Instagram. Use location-specific hashtags to reach the right people. For instance, if you post a property about a specific location, use the hashtags of the location along with neighbouring areas.
When potential homebuyers search for a specific location – your post will be more discoverable. Plus, you can use geotags for some posts.
Some real estate companies also use custom hashtags. These hashtags help in community building. The best part is that it can facilitate tracking of user-generated material.
Engage with Audience
It’s essential to respond to direct messages and comments on the posts. Respond in a way that shows your concern. Responding to comments is a direct way to interact with your audience and gives a personal touch.
Additionally, you can collaborate with nearby companies or local influencers to market your services. For instance, you can collaborate with local interior designers for real estate marketing. Work together with real estate influencers to examine your audience.
Measure Success Metrics
The last step is to measure the success of the Instagram marketing campaign. You can track follower growth to know – how successful your campaign is. Also, monitor your follower count to know about your campaign effectiveness.
Don’t forget to monitor the engagement metrics to keep track of comments, likes, and saves. Based on these metrics, you can tweak the changes in your strategy.
Examine different materials or postings with the best engagement rates. It’s also vital to analyze your impressions and reach to gauge the visibility and impact of your marketing campaign. Once you know the insights, adjust your marketing strategy based on the figures.
Plan your Instagram marketing strategy,
Instagram is the best platform to market your real estate services. From interacting with customers to promoting properties, you can leverage the platform’s reach. As an agent, you can attract more customers and boost your sales through the channel. Lastly, showcase your properties creatively to attract different audiences.