Brokerage businesses are constantly dealing with various new clients and their demands. As a brokerage business, keeping track of your client’s activities and interactions is essential. From managing day-to-day tasks to handling complex transactions, a mobile CRM app for brokers can help take the burden off your shoulders.
By providing real-time data on your clients’ activities and lead management, the app allows you to make better decisions about serving and growing your business. In this article, we’ll discuss the benefits of using a mobile CRM app for your brokerage business and highlight some of the top features of mobile CRM apps on the market today.
What does it mean to have a mobile CRM (customer relationship management) application?
Customer relationship management, or CRM, is a mobile application that allows field workers and remote employees to utilise smartphones and tablets to access customer data and client accounts.
With the limited space available on a mobile device, mobile CRM software aims to provide the same functionality as a laptop but with fewer swipes and clicks due to the smaller screen. The optimal CRM software maximizes user efficiency and navigation while minimizing feature sets.
Growth in mobile CRM apps for brokers’ usage:
According to Nucleus Research, “65 % of firms that employ a mobile CRM are hitting their sales objectives.” When contrasted to the small percentage of sales professionals (only 22%) who use a CRM system that is not mobile.
It has been shown that using a mobile CRM may boost productivity in 50% of all teams.
Future Marketing Insights projects a compound annual growth rate (CAGR) of more than 13% for the mobile CRM industry.
Forrester Research forecasts that the worldwide mobile CRM market will grow by 11% this year, bringing the overall market value to $15 billion.
Even though mobile device use of CRM is still lower than that of a laptop or desktop, 81% of CRM users presently access their software from multiple devices. Although mobile CRM use is still lower than desktop or laptop use, this is still the case.
Things to consider before implementing a mobile CRM strategy
Before adopting mobile CRM, there are several considerations that every company must keep in mind. You need to take this step to benefit your employees with real-time data access.
- Internal buy-in
Use a mobile CRM system for your sales staff. Everybody has their initial reluctance to change. Because of this, in-house training on the application and its advantages may be enough to encourage your employees to use it.
- Specify the Devices
Even though mobile CRM is compatible with most operating systems, including iOS, Android, and Windows, double-check this with your supplier before you start using it. You must also guarantee that your sales crew has a mobile CRM device. If not, provide your sales team with a smartphone with the installed app.
- The usability of mobile apps
The mobile CRM solution (real estate CRM software) your salespeople use in the field does not need to function fully. The desktop version is suitable for data entry and reporting. To make things easier for the team, provide them with access to the bare essentials first.
The Benefits of CRM Software:
For businesses, the mobile CRM app is a relatively recent feature. There are several benefits to using mobile CRM software in the real estate industry. Agents need to be able to access critical information when out in the field, and a CRM app for brokers may let them do so more efficiently.
1. Easily access
Mobile CRM Software is capable of providing agents with rapid access to essential information that may benefit both the agent and the customer. Evaluation of broker’s commissions and the availability of comparable homes in the area. According to 74% of CRM users, their mobile CRM software supplied them with important customer information.
2. Improved Customer Service
Using remotely managed real estate CRM solutions may significantly improve customer service. You don’t have to keep your consumers waiting for information since it’s instantaneously accessible. According to 47% of organisations, CRM significantly impacted customer satisfaction. Additionally, the amount of time it takes to conclude transactions is also lowered due to this strategy.
3. Enhanced Profitability
The cost may seem excessive when you first buy real estate lead management software. Most enterprise-level apps fall within this category. Mobile CRM software, on the other hand, might prove to be a very cost-effective option over the long run. In other words, the software will pay for itself many times over in decreased wait times and higher sales for your business. After a few years, you may expect an increase in your yearly revenue due to this strategy.
4. Communication
A CRM app for brokers may significantly impact a team’s communication quality, and managers may reach out to their sales reps and provide essential papers and data in the field. As a result, the sales pipeline moves faster, and there is less leakage due to the delay.
5. Boosts Conversions
Automating and streamlining numerous operational tasks is greatly simplified using mobile CRM software (customer relationship management). In the field, your sales staff might benefit from having fast access to contact history, product details, lead management, marketing materials like brochures, and prices. As a consequence, there are more signed and closed contracts.
6. Increased Profits
Improving your bottom line is a given when using mobile CRM software. Even better, since mobile CRM software reduces operating expenses, these increased sales will result in greater profitability. Revenue per salesperson may grow by up to 41% when using CRM.
Final Words
After reading this article, we hope you’re convinced that a CRM app for brokers can improve the overall management of your brokerage business. The demand for mobile CRM software is growing every day. The best part about these apps is that they make managing your brokerage business easier, hassle-free, and more professional than ever. The app even gives you access to lead management features, so now you don’t have to run around looking for new clients anymore! When properly implemented, these solutions track transactions and interactions to ensure that you offer the best service possible.
If you’re ready to start using a new app right now, you just made one of the best decisions for your brokerage business, and it didn’t even have to be costly. The key is to choose an app that suits your needs and works perfectly in tandem with what you already do. It offers an easy-to-use interface while keeping all the essential information you need at your fingertips, thanks to real-time updates. In case you haven’t already installed one yet? Download Now!