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Photography Tips for Brokers: Capturing Properties to Sell

4 Mins read

Potential home buyers look at the property photo and decide to buy it. So, the role of property pictures is a deciding factor here. Real estate photography is crucial for a property’s first impression because it can make or break a potential home buyer’s interest. 

Besides, HD-quality photos can showcase the best property features and increase the chance of a sale. Real estate listings that use professional photography sell 32% faster. Home listings with photos and videos can get 400% more inquiries than regular listings. 

On the other hand, if the property photos are unclear, it can be a put-off for potential buyers. Investing in the best photography tools can help you generate more leads. But first, you must know some photography tips to boost your chances of sale. 

Focus On the Best Features 

It’s essential to focus on the best property features for perfect photography. Taking every shot of the property can be tempting, but it won’t serve a purpose. While taking shots, you must stick to the best shots. 

For instance, you can take a perfect balcony shot if there is a balcony. Also, take separate shots of the living room, as it’s the first thing a potential home buyer will consider. 

Then, you can take the best shots of the kitchen and bedrooms with features. The idea is to create a unified theme for your pictures. Ideally, you can use these pictures as a storytelling medium to form an emotional connection with your customers. 

Take Pictures During Golden Hours 

Do you know about the golden hour? Golden hour is the time when the light is perfect for picture shots. For instance, if you take pictures at night, there won’t be clarity despite using the best camera. 

Natural light affects the shots. The best time to take these shots is before sunrise and right after sunset. You can take exterior shots during the day, so the images are clear. 

The Golden Hours lighting provides a unique flair that highlights different features. Ideally, if you shoot during the best time, it can make a difference in your pictures. 

Remove The House Clutter 

One of the tips to ensure that the property looks best is to remove house clutter. In real estate photography, the property should look best. Besides distracting the attention of potential home buyers, clutter is attention-grabbing. 

By removing the house clutter, you will ensure that the house looks more spacious. Ensure the windows are dust-free and have natural ventilation in the room. 

When you try to clean the clutter, it will reflect in your photographic shots. Professional real estate photography can increase your reach, so keep that in mind.

Take Corner Pictures 

If you are taking multiple shots, you must concentrate on corner pictures. Don’t ignore corner shots; leave it to potential homebuyers’ imagination. Talking multiple property pictures can be a task. Plus, you are not going to upload many in your listings. So, take relevant corner shots that give a fair idea about the area of the property. 

It can be tricky to capture the entire room in a single shot. You can take the best pictures by focusing on different angles and shots. In addition, corner shots reflect the best space utilization of the room. If the room has a window, open the window and then take the corner shot. Natural light will ensure that the shot is clear. 

Choose the Best Shots 

How difficult is it to choose the best shots for upload? It’s not tricky if you know how to use the shots. If you take multiple shots of the room, you can settle for the best ones. 

Consider the shots that give a perfect vibe. Of course, it may be difficult for you to choose the pictures, but if you are clear about listing goals, you can easily use them. 

However, don’t overload your listings with the best pictures. A potential home buyer may be overwhelmed with so many photos. Essentially, choose the ones that are important for creating the right impact.  

Take Reflective Shots 

Reflective shots or reflections can capture the true essence of the room. By taking reflective shots, you can make it more enticing for potential home buyers. 

For this, you can use surfaces like windows and mirrors. Through mirrors, you can take perfect reflective shots. However, you must experiment with different angles for a perfect shot. 

Using mirrors, you can highlight the best property features. Plus, mirrors also add depth to a flat image. Reflective images through mirrors can create appealing pictures for your property listings. Also, playing with reflections can add a creative element to property photos. 

Highlight the Neighborhood 

Most real estate developers don’t consider taking pictures of neighborhoods for listings. But neighborhood pictures can instantly appeal to home buyers. If a buyer is interested in a property, the neighborhood is the first thing apart from rooms. 

By taking pictures of surrounding areas, you foster a local reach. Also, this gives the potential buyer an idea about where they would be living or investing. 

You can include pictures of parks and shopping centers to attract buyers. If possible, capture the local attractions and amenities. If you showcase neighborhood appeal, it will make a difference in your listing. 

Use a Professional Camera and Software 

Professional photos call for a professional camera. If you take shots from a professional camera, you will get better results for your shots. Alternatively, you can hire a professional photographer to take pictures (if your budget allows). 

A professional photographer is well aware of all the intricacies of pictures, which will guarantee the best shots. In addition, you must use the best software for photo and video editing. You can adjust colors, contrasts, and other features with good software. 

The Best Pictures Speak,  

If your property pictures are good, half of the battle is won. Attractive pictures can entice home buyers to inquire. How you click and upload photos in your property listings matters, so consider the above tips. 

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