More than 85% of real estate agents promote their business online – are you one of them? Real estate marketing for social media is an essential aspect of lead generation. However, social media marketing for real estate requires some brainstorming. Marketing techniques can be different from online marketing.
Plus, applying social media marketing in real estate is a way to forge ongoing relationships with renters, sellers, and buyers. It can be a goldmine for your real estate business. And you know what – 99% of millennials begin their home search online.
Let’s discuss how you can use social media marketing for real estate.
Plan your Strategy
Like traditional marketing strategies, social media marketing strategies play a significant role. Apart from building a user base, you must focus on content that resonates with buyers and sellers. Despite the challenges, you can plan using a marketing calendar, as they are available online. Schedule your social media posts to engage users.
If the engagement is more, the traction will be high. Also, you can plan in batches according to special occasions or holidays. If you schedule your post in advance – you do not have to worry about engagement. Social media is all about engagement, so pay special attention to insights.
Identify the Audience
Determining the pulse of the target audience is essential in social media marketing. Therefore, you need to identify them based on location and need. Are you targeting first-time home buyers? Are you targeting renters or are you targeting luxury flat owners? Then you can target based on your audience and determine the social media channel.
For instance, you can target old clients on platforms like Facebook and Twitter. You can target Millennials on Instagram and YouTube. Identifying and targeting your audience matters the most because it will give your company visibility on social media.
Create Dynamic Visuals
As a home buyer, a home project ad would entice you to take action, right? Real estate is all about dynamic and engaging visuals. You can use these in your social media marketing.
Engaging social media posts with dynamic visuals can attract homebuyers and sellers. You can post videos of property walkthroughs and HD pictures of homes to hook the audience.
Virtual home tours can give buyers an idea of what the property looks like. The best part is that users who see the post will share it with other people, thus increasing your reach.
Integrate with Technology
Making use of technology in real estate marketing is a good idea. You can use VR and other technologies for an interactive experience. Additionally, platforms like YouTube and Instagram have already changed the game. You can use AI in Instagram to create engaging real estate marketing posts.
While you do not have to integrate with all new trending tools, you can use handy tools to grab attention. Plus, social media platforms change and update algorithms with time. You can keep up with these updates so that the content reaches a larger audience.
Prioritize Customer Service
The real estate business is about networking and connections. Most realtors focus on building long-term networks and using social media marketing, you can focus on relationship building easily.
Responding to messages and comments can foster relationships with clients. If a home buyer contacts you for added details for a property, you can go that extra mile and provide the potential buyer with more information like – shops, schools, and hospitals.
Integrating with chatbots can help as it will attend to every query. Prioritizing customer service will help build trust. That said, providing services to clients through social media will help foster a strong network.
Use Paid Advertising
You might have seen sponsored or paid ads on Instagram or Facebook. Paid advertising is the best marketing strategy for real estate, as the reach of paid ads is good. Also, ad spending in the social media advertising market is projected to reach $219.8 billion in 2024. Looking at this reach, you must invest in social media ads.
Through these ads, you can target your customers directly. Also, you can set target parameters by age, location, interest, and demographic. Ideally, you can manage paid campaigns across different social media platforms effortlessly. The good part is that the ads are cost-effective.
Inspire and Educate
Social media is full of engaging reels and videos. However, most videos don’t serve a purpose and are for entertainment and engagement. If you want to forge a connection with your clients, your focus should be on inspiration and education.
Confused? Talk about real estate pitfalls, buying tips, selling tips, what makes a deal lucrative, etc.
The idea is to give them insight into the real estate world so that it helps them make better decisions. Moreover, if you have a blog, you can consider writing about real estate and home-buying tips and share these blogs on your social media platforms for promotion.
Respond to Feedback
As mentioned above, engagement is the main element of social media marketing. The more you engage and prioritize your customers, the better reach you can expect.
Following this, you must respond to your customer comments, whether good or bad. However, social media has its share of online trollers and bullies, so don’t get compelled to react to abusive comments that are not worth your time.
A lot of people who will reach out to you will do so for information, so keeping patience is vital. Lastly, responding to customer feedback can make your customers feel heard, which fosters a healthy relationship.
Power of Social Media in Real Estate,
According to a report by Statista, there are about 3.78 billion social media users globally. So, you can build connections through social media. The real estate business works on connections and networking.
Social media exposure will boost your business and help you foster long-term relationships. Real estate marketing on social media is an important place to prospect and generate leads. If a potential client searches social media for a property, you can meet the client online and seal the deal.