Social media plays a significant role in real estate marketing, especially on platforms like Facebook and Instagram. About 51% of real estate professionals use social media platforms for lead generation, and 89% of real estate agents use Facebook to promote their business.
Facebook and Instagram are two major platforms that can help you with online visibility. In fact, Facebook groups are an excellent way to reach customers without being confined by the platform’s algorithm.
You must focus on Facebook group marketing to expand your reach on Facebook. Let’s dive deep into the topic to understand how you can do this.
What Are Facebook Groups & Why Do They Matter?
Facebook groups can help you connect directly. Half of the users join Facebook, as they want to communicate with the brand organically. With regular interaction, Facebook group members can be your loyal customers.
Moreover, it allows you to nurture meaningful customer relationships. Real estate companies get to interact as humans first and then as a brand.
The best part is that you can learn more about your customers, their preferences, and likes. Once you know about the preferences, you can tweak your marketing strategies.
By creating Facebook groups, you can build communities and generate more leads. Well, to leverage the benefits, you must know the right strategies.
Strategies to Use Facebook Groups to Build Communities:
Marketing through Facebook groups may require you to concentrate on some active strategies:
Focus on Discussions
Active groups call for discussions. The more you push for active communication, the better results you can get. For this, you can prioritize discussions daily. Posting is a commitment, and you can stick to themed discussions.
Besides increasing the visibility, it will actively involve all your group members. You can drive discussions based on days to ensure you get the best visibility. Also, post when your members are most active in the group.
By doing so, you can increase engagement. Ideally, check the best times to post on Facebook to leverage your reach. An active group can help maintain client relationships.
Listen Actively
Active listening is an essential part of a marketing campaign. If you don’t listen to what your clients say, you won’t be able to determine their sentiments. For active listening, you can read the replies and notifications in the group.
Plus, this is important if you are tagged in the discussion. However, you don’t have to get involved in every discussion or conversation in the group.
Let them discuss the topic, and you keep a tab on what is happening. Unless someone seeks a reply from you, you can step back and – keep an eye on the conversations.
Avoid Direct Selling
A potential home buyer joins a group for information and motivation. If you spam your group with irrelevant things and calls to action, chances are some might exit the group.
Avoid link-dropping and direct selling on your Facebook group. If you want to post a blog post or any information related to property, create a proper context first.
Spamming is a complete turn-off for most people, so keep this factor in mind. If you need to pitch in something, explain why you are posting it. The idea is to take your group members into confidence so that the members and admins are on the same page.
Optimize your Content for Engagement
A Facebook page can get visibility because of its engaging posts. A similar rule applies to Facebook groups. The content that you post on your Facebook group should be engaging. Besides the content, you must cover the relevant information on the group page.
Add relevant keywords that your audience might be looking for. Most real estate companies also add services and call-to-action to the group page. While you can’t directly sell your services, there is always room to do it indirectly.
After all, your Facebook group is for marketing and promotion, so pay attention to what you post. Even if you start a conversation, it should be interesting.
Be Creative with Posts
Creative posts still garner maximum reach. To figure out what your members will like, you can be creative and different, and experiment with the posts to check the engagement. If the reach is higher, you can continue posting the content.
Doing so will keep the members hooked on to the group conversations. Interactive content like polls is a good way to keep the conversations going. In addition, you can also post infographics so that the audience gets relevant information related to real estate.
Promote your Page
Staying confined to one medium won’t help you reach a wider audience. Once you have enough members in your Facebook group, promote your page. Is it required? Yes, it is because you can’t expect potential leads to find your page on the social media site. For that, you will have to make an effort to promote your page on different platforms or through email.
If you have an email newsletter list, invite your customers to join your Facebook group. Since most know about your services, they will come and join your group.
Maximize the Benefits of Facebook groups,
To get the most out of your Facebook group, you must focus on active participation. By being active, you can build credibility and position yourself as an expert.
Share your knowledge with group members, which will help establish your brand. Find what is working in the group. Your focus should be on building genuine relationships.
Offer support and listen actively to what the members have to say. Each Facebook group follows a set of rules. You need to be considerate and respectful towards the group members. Additionally, define the purpose of your Facebook group before you start an active conversation.
Lastly, it’s vital to foster a collaborative and supportive atmosphere. Don’t forget to monitor the group activities regularly. Facebook groups can act as a powerful tool for growing your business. You can successfully build communities and generate leads through Facebook group marketing.