A client testimonial is a significant aspect of building credibility in the real estate business. As real estate is about networking, referrals, and generating leads, client feedback plays an active role.
According to a report by NAR, 89% of buyers recommend their real estate agents to others. Around 88% of people trust online reviews before buying. And 95% of consumers say negative and positive comments can influence their purchase decisions. According to a survey by ZipRealty, 62% of home buyers say they contact real estate brokers based on positive reviews.
Besides providing valuable feedback to brokers, reviews can act as a marketing tool in real estate. Reviews are essential to convert potential homebuyers to buyers. Also, they show a broker’s track record and commitment.
Let’s understand the importance of client testimonials for boosting your real estate business.
Valuable Feedback
Feedback is essential for every business. It gives a fair idea about your products and services. In real estate, client feedback helps brokers to build credibility and trust.
When real estate brokers leverage the power of client feedback and testimonials, they get better exposure. Eventually, when potential home buyers see positive reviews on real estate company’s social media accounts or websites, it ushers a positive sentiment.
With this, they are likely to contact the real estate broker. Valuable client feedback is vital for real estate brokers. They identify the areas where they can excel and need to improve. Feedback can act as a catalyst to improve their business.
Credibility and Trust
Positive testimonials can help build trust and credibility. When a potential home buyer visits a broker’s website – the first thing he will notice is testimonials. Most importantly, when clients see positive reviews from satisfied customers, they form a positive opinion.
They tend to trust the broker and inquire about the property or project. Customer reviews also serve as social proof of brokers’ skills. It shows that the broker is an expert in the job, and you can trust him for his services. The best part is that a broker can utilize customer reviews and testimonials on all the platforms for exposure.
Online Visibility
Marketing experts utilize customer testimonials to increase online visibility. Rightly so, a positive review impacts the decision-making process. Real estate brokers can improve their online visibility by leveraging the power of online reviews.
When clients leave reviews on different real estate platforms, it helps boost brokers’ visibility in SERP. Also, increased visibility leads to more website traffic, which boosts sales.
Online visibility can help brokers generate more leads in the business. The only thing to consider is the platform. Optimizing the reviews on the right platform is essential for the real estate business.
Stronger Client Relationship
A stronger client relationship can go a long way in real estate. If you foster meaningful client relationships, you can get repeat customers. These customers get referrals for your business. It’s vital to nurture strong client relationships. You can do that with the power of client testimonials.
By responding to the reviews – you can show your clients that you value their feedback. Also, you show that you are fully committed to providing the best services to your clients. Strong client relations in the real estate business can help build loyalty and trust. Once the client trusts your company for services – you can secure the best deals.
Improves Search Engine Optimization
Search engine optimization in business marketing can’t be underrated. You can focus on SEO efforts to garner traffic and foster business leads. Positive reviews can help brokers improve their search engine ranking. How? Positive testimonials and reviews can help brokers rank higher in search engines.
With page visibility, clients can find the broker’s website and contact them for services. However, it’s essential to optimize the SEO for rank. By doing so, brokers can generate more leads and reach the right people. Focusing on the keyword strategy is a significant aspect of search engine optimization.
Best Practices for Requesting Testimonials:
Utilizing client testimonials is foremost, but you must do it correctly.
Ask for Detailed Feedback
Valuable client feedback should have some value. Well, you must ask for detailed feedback from your clients. Anyone can give a one-sentence feedback that your services are good.
But will that serve the purpose? When asking for positive feedback, ask them to write the details. You can ask your clients to share descriptions of their experiences with your company. Also, ask them to mention what they liked about your services. Besides, a personal experience can make a testimonial memorable.
Get specific about Expectations
The best step is to tell them about your expectations. You can ask them to mention their buying experience with the property. However, giving them a specific word count will help you to utilize the feedback better.
You can remind them to include all the essential pointers in the testimonials to make it interesting. Better still, ask them for honest reviews of your company or services. A positive sentiment will lead to a positive review.
Utilizing Video Testimonials
Video reach has only got better with time. Today, people prefer videos more than written content. Which is why utilizing video content is vital. You can utilize the power of video testimonials to market your real estate business, choose the right clients, and use the correct format.
The reach of video testimonials is good, and most potential home buyers tend to share these with friends and family. The only two things to consider in video testimonials are to keep it interesting and short.
No one would be interested in viewing a long testimonial. After you shoot these testimonials, you can post them on different social media platforms to build visibility. Also, this can help to increase your reach.
Using positive testimonials for business advantage,
Now that you know the power of client testimonials, utilize them to your business advantage. Client reviews are also significant for brokers who want to attract more clients. Genuine and unbiased reviews can make a difference in reach.