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Attracting International Clients: Tips for Real Estate Brokers

4 Mins read

Are you planning to scale your real estate business? As a broker, you shouldn’t be limited to the local market. You can tap into opportunities to attract international clients for sales. And why not? There is a broader scope of remote transactions because of tech connectivity. 

Besides exploring global markets, you can build a strong base with international clients. Most international clients look for investment opportunities in India, and you can act as a bridge to connect with investors and sellers. 

According to real estate experts, international buyers tend to favor luxury real estate, which can guarantee a healthy commission for your company. Let’s dive deep and look at some winning strategies to attract international clients. 

Research  your Target Base 

If you want to diversify your business in international markets, the first thing you must do is to research the target. Which countries are you specifically looking to target? It’s essential to research political beliefs, culture, and religious preferences before you start posting listings. 

Also, understand their approach and pay attention to other aspects. Research is essential to customize your offerings. Personalized services can help you attract more international clients. 

The idea is to focus on your niche. Don’t set your target to too many places at once. You can start in one place and then shift to others, looking at the response. 

Real Estate Listings in Different Languages 

To reach your target audience, you can make your listings accessible in different languages. Interact with foreign investors if possible. When you create content in other languages, you are opening doors for new business possibilities. 

Your management platform must have information in different languages for potential home buyers to understand. English is a global language, but you show your clients you can go the extra mile for them by using another language.

Also, if you aren’t versed in foreign languages, you can hire a translator – for the job. Ensure that the details you post are understandable to global clients. 

Become a Luxury Market Expert 

According to the Mordor intelligence report, the luxury real estate market is expected to reach 101 billion dollars by 2029. The luxury market in India is growing, thanks to foreign investors. 

Foreign real estate buyers and investors are ready to invest in big projects, which open new avenues for real estate brokers to earn a share. 

You can build a reputation to grow your base in luxury real estate markets. Once you set your base, you can deal with international investors and home buyers. Before closing the deal, you must understand potential home buyers’ preferences and pain points in the sector.

Focus on Digital Marketing and Choose  the Right Time Zone 

How will you approach potential international investors if you don’t reach them? You must focus on a marketing strategy to get global clients. 

By investing in digital marketing, you will reach international clients and ace your SEO strategy. Besides, having a website isn’t enough – you should focus on SEO optimization to get the right people. 

Run targeted marketing campaigns to attract the target audience. In addition, use in-depth descriptions to focus on your digital campaign. 

The digital market campaigns must align with the client’s time zone. For instance, if you target people staying in America, you can post your listings according to the American time zone. 

Email the clients and schedule calls in the same time zone. Posting according to time zone is a significant digital marketing strategy for attracting international clients. Your small efforts can get you real value deals. 

Reply to Inquiries in Real-Time 

What is the most vital aspect of client relationships in real estate? It is customer service. You will lose potential business opportunities if you don’t reply to your clients in real-time. 

You must reply to global clients to set your base in the international real estate market. For instance, if there is an inquiry, ensure you reply within a time frame. 

Failing to do so will affect your reputation. You can provide round-the-clock chat support to your customers so that they trust your services. In addition, you can leverage technology like AI and integrate it into chat to improve your Customer service. Chatbots are competent and can handle customer queries in real-time. 

Invest in Photography  and Videography 

More than 70% of home buyers prefer real estate agents who market properties using videography. High-quality photos and videos have transformed the real estate sector. 

A potential home buyer first prefers to see the photo or video of the property before making the purchase decision. Also, international buyers like to see a property video or walkthrough before contacting the real estate agent.

Therefore, you must invest in good photography tools to attract clients. Alternatively, you can hire a photographer who can click amazing property shots to upload on the website or social media platforms. 

Share Client Testimonials 

Closed international real estate deals play an important part in promotion. 

If you close international deals, you can ask them to share their testimonials or reviews. You can post those reviews on your website to attract further leads. 

Client testimonials act as a validation for potential clients. It is proof of your credible services and experiences as a real estate broker. The first thing an international home buyer will see on your site is client reviews, so you must share the reviews. Also, you can share these reviews on different social media platforms. 

Explore New Markets  

The international real estate market can provide a myriad of opportunities. When you tap into the market, ensure you play your cards well. Focus on the right strategy and marketing campaign. Focus on the areas where you see profits. 

Also, tweak your marketing plans depending on the preferences of international clients. With the right strategies, you can reach the right people. Once you set your base in the real estate market – you can scale up your business. 

Also, it’s essential to invest in technology to attract international clients. The right approach will help you reach the right people. 

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