Sales Approach in Real Estate sales

7 Mins read

The sales approach in Real estate sales is an important aspect to consider when working in this industry. It can be the difference between a successful sale and a failed one. Many different sales approaches can be taken, and the most effective approach will vary depending on the property, the client, and the market conditions. The most important thing is to be knowledgeable about the different approaches and to be able to adapt to the situation at hand.

The three most common approaches to real estate sales are the traditional approach, the relationship-based approach, and the solution-based approach.

What was the traditional sales approach in Real estate sales, and how its shift to digital platforms?

The traditional sales approach was to list the property on the Multiple Listing Service (MLS) andhope for the best. This approach is still used today but has been largely replaced by more modern approaches that use digital platforms.

The traditional approach is to list the property on the MLS and wait for buyers to come to you. Unfortunately, this can be a very time-consuming process, often leading to frustration for both the buyer and the seller.

The traditional approach is no longer the most effective way to sell a property. In today’s market, it is important to be proactive and to use digital platforms to reach potential buyers.

The digital approach is to use online platforms to reach potential buyers. This can be done by listing the property on online real estate portals or using social media to market the property.The digital approach is a much more efficient way to reach potential buyers and is often the most effective way to sell a property.

Cold Calling

To be successful at cold calling, there are numerous factors to consider. The following three factors are crucial:

You must first ensure that you are well-prepared for your call by researching your prospects, their organization, and their possible needs, as well as obtaining any information you can about their interest in your product. Second, you must believe in what you’re selling and take responsibility for it. This must be reflected in your phone call, your tone of voice, and your words. You must also be an engaged listener. We tend to consider how and what to say when making cold calls, but active listening is more beneficial than we realize.

Essentially, you must be prepared, attentive, and helpful. Always choose long-term trust over short-term profits.

How a script for cold calling should be made?

Most sales teams utilize a cold calling script or cold email templates to ensure parity among sales teams. However, you would provide a better experience for your prospects if you did not strictly adhere to the script and instead used it as a guide for how the call should progress.

In fact, it would be preferable if you simply used your script/template as a guide for the topics you wish to address throughout your conversation.

The following points should be included in a script for cold calling:

  • Introduction – begin the call by stating who you are, the purpose of the call, and how to capture their attention.
  • Problem – ask open-ended questions to determine what problems they are experiencing and how they are currently coping with it.
  • Solution – Using concrete use case situations, describe how your product can help them resolve or mitigate their issue.
  • Closing – how to effectively clinch the deal by resolving any leftover concerns or objections they may have regarding your product or service.

Prequalify your leads

BANT is one of the oldest and most prevalent sales qualification strategies (Budget, Authority, Need, Timeline). BANT open-ended inquiries are as follows:

  • Budget: Have you established a budget for this purchase?
  • Responsibility: Who else will participate in the purchase decision?
  • Need: What difficulties are you facing?
  • Timeframe: How quickly must the issue be resolved?

People often say things over the phone that they never would in person. Or, they will hang up the phone. But phone conversations are also an opportunity to develop rapport with your prospect by displaying your personality and building rapport.


By developing mutually beneficial ties, businesspeople and entrepreneurs engage in networking. The objective is not simply to acquire new consumers, but also to identify, react to, and capitalize on business opportunities, share information, obtain referrals, and identify possible partners. In marketing strategies, businesses rely heavily on networking. It contributes significantly to the enhancement of a company’s reputation and fosters a strong sense of trust among those concerned.

Direct mail marketing

Direct mail marketing consists of any tangible correspondence sent to customers in an effort to get their business. Your direct mailers only require an identifier for you or your company, a call to action (CTA), and a mechanism for clients to contact you. The response rate for direct mail is 5.3 percent, which is greater than the response rate for email, which is 0.6 percent.

Referral leads

Referral leads are prospective clients introduced to your business by your existing clients. These prospects have engaged with your advocates and have met the conditions set by your advocates, highlighting them as possible clients. Referral leads are also employed as a metric to determine the performance of a company’s advocate marketing effort. While the marketing and sales teams constantly generate leads, referral leads convert four to ten times more frequently than leads from other sources. Because referral leads have already been introduced to your organization, there is typically a quicker sales cycle, higher win rates, and greater order sizes. Referral leads are 30 percent more likely to convert and have a 16 percent higher lifetime value than other types of leads. Some of the essential ways to generate more referral leads include exceeding customer expectations, offering loyalty programs to customers; ensuring their experience can be shared, etc.

The need to shift digital platforms

The need to shift to digital platforms is driven by the fact that more and more buyers are beginning their search for a new home online. To reach these buyers, you need to be visible where they are looking. Digital platforms offer several advantages for both buyers and sellers. For buyers, they provide a convenient way to search for properties and to compare different listings. For sellers, they offer a way to reach a larger audience of potential buyers. The use of digital platforms is an effective way to sell a property. It is important to be visible where buyers are looking in today’s market, and digital platforms offer the perfect solution.

Some of the popular digital platforms that are being used for Real estate sales

The real estate industry has changed significantly in recent years, and new ways of interacting with clients have been introduced. Advertising has become more important, and new platforms have emerged, allowing more targeted advertising. Social media has also become an important tool for real estate professionals to reach a wider audience and connect with potential clients. Google AdWords and remarketing are also powerful tools that can be used to reach potential buyers.

1. Emails:

Email is still a relevant and effective way to reach potential buyers. Many real estate professionals use email as their primary method of communication with potential clients. Email lets you directly send information about properties, price reductions, and open houses to potential buyers. You can also use email to nurture leads by sending helpful information about the real estate market or by providing tips on buying or selling a property.

2. Social Media

Social media is a powerful tool that can be used to reach potential buyers. Real estate professionals can use social media to share information about properties, open houses, and price reductions. Social media can also be used to connect with potential buyers and to build relationships.

3. Google AdWords and Remarketing:

Google AdWords and remarketing are two powerful tools that can be used to reach potential buyers. AdWords allows you to place ads on Google search results pages, and Remarketing allows you to show ads to potential buyers who have previously visited your website. As a result, these platforms can be used to reach a large number of potential buyers, and they can be very effective in selling a property.

Why modern brokers should use technology to scale up their business?

There are many reasons why modern real estate broker should use technology to scale up their business. Technology can help you to reach a wider audience, save time and money, and to automate repetitive tasks.

1. CRM

CRM stands for customer relationship management, a system that helps businesses manage their relationships with their customers. CRM systems can store customer information, track customer interactions, automate email marketing and lead nurturing tasks. As a result, CRM systems can help you to save time and money and to scale up your business.

2. CRM Apps:

CRM apps are mobile applications that allow you to access your CRM system from your phone or tablet. A CRM app can help you to stay organized and to keep track of your sales pipeline. CRM apps can also help you save time by automating email marketing and lead nurturing tasks.

3. Digital Marketing:

Digital marketing is a form of real estate marketing that uses digital channels to reach potential customers. For example, digital marketing can be used to promote your listings, open houses, and other events. Digital marketing can also nurture leads and build relationships with potential buyers.

Using technology can help you to scale up your business effectively, and it can help you to improve your bottom line.


Technology has changed the real estate industry, creating new opportunities for real estate brokers to reach potential buyers. As a result, real estate professionals can use technology to reach a wider audience, save time and money, and automate repetitive tasks. In contrast, Traditional real estate marketing methods are still important.

If you are looking for the most effective way to sell real estate, then you should use a mix of both in-person sales skills and digital skills. This approach will help you to reach more potential buyers, to build relationships, and to generate leads effectively. In addition, this approach will help you to improve your bottom line and to scale up your business effectively.

Before marketing a project, having a plan can help us get better results. Each preceding step is essential and are a valuable addition in your sales plan.

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